Monday, July 22, 2013

Lolly Clothing Summer Hot List & Giveaway!

Darlings, CC fave LOLLY Clothing has just released its Summer 2013 Hot List – a compilation of the most sought-after silhouettes, fabrics and looks in women’s fashion that will turn the summer heat up a notch.  Led by Creative Director Geneveive Cruz, LOLLY has found great success with an untraditional retailing model – instead of releasing collections seasonally, the company unveils a new collection every month to over 600 boutiques across the country as well as via its online LOLLY Shop. By paying close attention to its consumers' buying habits and showing an incomparable agility to market, the brand has uniquely positioned itself at the forefront of fashion trends and therefore has been able to identify very early on what the most popular looks, colors and silhouettes are proving to be each season as demonstrated by customer response.

Here is LOLLY’s Summer 2013 Hot List!

(1) Bold Colors and Color Blocking

“Black and white are always in,” says Cruz. “But this season, we’ve added a bold mix of bright hues – think coral, vibrant lime and the sultry blues of the ocean. It’s a mix of the past and present – as if we’re revisiting the 1960’s with a modern sensibility.”

LOLLY HOT PICK: The Morry Dress ($82)

(2) Embellishments

“Just a touch of something unexpected,” Cruz reveals. “This summer is about a tasteful yet whimsical approach to embellishments. We added some understated metal discs to the shoulders of our otherwise casual Helena and Truz tops, and our style-savvy fans love it. The key is to look for embellishments that accent an otherwise soft fabric and neutral color.”

LOLLY HOT PICK: The Helena Top ($94)
CC has this top and absolutely adores it...
So edgy and fun!

(3) Mixing fabrics and textures on a single garment 

“My favorite version of this is a 60’s inspired maxi dress with a sheer, feminine overlay. Paired with a bold wedge shoe it becomes all about that sassy, fierce and confident attitude.” Cruz adds, “It’s my personal must-do trend of the season.”

LOLLY HOT PICK: The Carina Top ($82)

Which of these pieces are you loving?
Fabulous news, darlings!  CC and LOLLY have one of these terrific tops to give away to a lucky CC reader!  
Five Day Contest: To enter, simply leave a relevant comment on this post specifying your top size (XS - L).  
Open to U.S. residents.
Good luck, darlings!


Mademoiselle Mode said...

Lovely selection and cool giveway ^^

New post - Kisses

Mademoiselle Mode said...

Lovely selection and cool giveway ^^

New post - Kisses

Erika said...

I LOVE The Helena Top - followed by The Carina perfect for all seasons! :)

Georgina said...

I love the Morry dress! I would most likely be a size Small :)

Elisabeth said...

I'm in love with these tops! If I won I would be a size medium.

Stacey said...

all pretty, but very smitten with the carina top! i've been in a pink sate of mind lately!:-)


Really lovely picks CC. Happy Monday dear. xx/M

Me lo pongo todo said...

BUENA selección.

Lynda Del Castillo said...

Love the Morry Dress! I'd get it in a size small.
lyndadawinda1074 (at) yahoo (dot) com

HiFashion said...

Love the look of these pieces. So cute.

Johanna said...

Such fun playful tops!

Cammila said...

Very modern! I love the geometry of it all, looks that are both comfy looking and sophisticated. :)

Cara @ Lilac and Grey said...

love the Helena top :)

Tanya W. said...

The top so cute , the 60's maxi dress is cute too.

Have a great new week start CC.


JulieS said...

LOVE the Carina Top! Awesome concept that Lolly releases collections monthly. M

Colleen Boudreau said...

So cute! Size Medium.
holliister at gmail dot com

Cindy said...

The Carina Top is so cute! I would choose it in size small.

Megan Coffie said...

I love the Carina top. The flowiness would look great on any shape. I'm a size Large, btw.

MC Chau said...

The Helena Top looks so fun! I'm a size small. Thank you!
mcchaublog at gmail dot com


super cute :)